The rural sector has been seeing erratic growth and low consumption volume over the last few years on the back Cheen in of significant inflation impacting particularly the low-income households and demand environment. On the other hand, urban markets have been growing rapidly with premiumization as a key focus adopted by most FMCG companies. The year 2024 has turned out to be a decent year for the rural sector with after a gap of nearly six quarters, rural demand has outpaced the urban demand with many Research reports indicating a 7.6% rise in demand year on year for the three months ending March 2024.
FMCG companies have been expanding their outreach in the rural sector in broadening their product offerings by introducing new affordable and rural-specific packaging across various categories. Moreover, with the onset of moderation in inflation the demand environment is gradually picking pace and returning to normalcy.
Denne historien er fra June 09, 2024-utgaven av The Business Guardian.
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Denne historien er fra June 09, 2024-utgaven av The Business Guardian.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Indian stocks soar to record highs, Sensex tops 81,000 for the first time
Indian stock indices scaled new heights on Thursday, with the Sensex breaching the remarkable 81,000 milestone for the very first time, buoyed by a wave of positivity sweeping through the markets.
AIR INDIA PARTNERS WITH THE BICESTER COLLECTION TO OFFER SHOPPING AND DINING EXPERIENCES
As part of its Flying Returns loyalty program, Air India has partnered with The Bicester Collection, a designer outlet shopping center on the outskirts of Bicester, to offer customers reward points on shopping and dining experiences at The Bicester Collection’s nine open-air luxury shopping Villages in Western Europe, Air India said in a press release.
ADB APPROVES USD 240.5 MN LOAN FOR ROOFTOP SOLAR SYSTEMS IN INDIA
The Asian Development Bank (ADB) has approved a loan of USD 240.5 million to finance rooftop solar systems in India, aiding the government’s efforts to expand energy access through renewable energy.
Mumbai experiences heavy spells of rain; several parts of city waterlogged
Mumbai has been experiencing a heavy downpour since Thursday morning, with many parts of the city getting waterlogged, causing traffic congestion.
EC ALLOWS SHIV SENA (UBT) PARTY TO ACCEPT PUBLIC CONTRIBUTIONS AHEAD OF POLLS
The Election Commission of India on Thursday accepted the demand raised by the Shiv Sena (Uddhav Balasaheb Thackeray) party to accept public contributions in view of the upcoming assembly elections in Maharashtra.
Reservation for transgender persons: Supreme Court seeks responses from 3 states, 5 UTS
The Supreme Court in the case Kamlesh and Ors v. Niten Chandra and Ors observed and has sought responses from various States and Union Territories with regards to compliance with the directions given in the landmark case of NALSA v. Union Of India for devising mechanisms to give the benefit of affirmative action to the Transgender community in India.
ASSAM GIVES NOD TO REPEAL ASSAM OLD MUSLIM MARRIAGES, DIVORCE LAW
Assam state cabinet has given approval to Assam Repealing Bill 2024 to bring parity in registration of marriage and divorce.
Rentkar deploys 1000+ Electric Scooters, suggests to switch for Zero Commitment
Rentkar plans to deploy 1,000 electric scooters in the market and advocates because one should switch to their zero-commitment, easy-service, and competitive EMI rental models for everyday use.
Kiara Advani Spills the Secret Sauce of Celebrity Brand Endorsements
In a rare glimpse into the world of high-stakes celebrity branding, Bollywood powerhouse Kiara Advani pulled back the curtain on her USD 66 million brand empire at the Brand World Summit 2024.
TATA POWER, NHPC PARTNER FOR ROOFTOP SOLAR PROJECTS
NHPC and TPREL partner to install rooftop solar panels on government buildings, aiming to boost clean energy use in India
