The 505 aims for the value proposition that underpinned TCL's sub-brands, and does a reasonable job.
What is it?
Anyone remember Alcatel? It was a brand behind highly capable, low-cost feature phones. The legendary Alcaberry, as the OneTouch feature phone was known, brought BlackBerry-style functions to the lowest end of the market. It was manufactured by TCL, a brand better known as a world leader in TV manufacture. But now, it wants to reclaim its positioning as a handset-maker, with a similar value proposition - except in the smartphone market.
The TCL 505, just released in South Africa, is a budget-friendly smartphone, but arrives in a crowded market segment where affordability is now expected to come with improved performance, features, and build quality.
However, balancing cost with usability is a challenge in the fiercely competitive entry-level smartphone market.
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Plenty on the line in Tests
With so much on the line in the Test series starting on Thursday, the Proteas can be forgiven for losing to Pakistan in the ODI series last week, but only if they deliver in the five-day campaign.
BUCS TO BOUNCE BACK?
PREMIERSHIP: RIVEIRO LOOKS TO PIRATES TO GET BACK TO WINNING WAYS
'Beaten Proteas can fight for title'
Despite falling in a 3-0 defeat to Pakistan in their ODI series which concluded on Sunday, Proteas white-ball coach Rob Walter remains confident his squad can put up a fight for the title at next year's Champions Trophy tournament.
'Joshua bout only fight left for Fury'
Tyson Fury has been told the \"only fight\" left for him after his points decision defeat in a world heavyweight boxing title bout with champion Oleksandr Usyk is an all-British clash against Anthony Joshua.
Sharks brace for Stormers
Sharks head coach John Plumtree (above) said the Stormers will target the same three areas the Bulls did in their United Rugby Championship (URC) game at Cape Town Stadium on Saturday.
Jacobs gets Black Caps call-up
Hard-hitting New Zealand batsman Bevon Jacobs earned a maiden call-up yesterday for their T20 series against Sri Lanka, which marks the start of Mitchell Santner's tenure as white-ball captain.
Coach change was a subtle one
LUNGA: COMMUNICATION THE KEY WHEN THIS HAPPENS
Amorim: Utd we 'nervous'
Manchester - Manchester United crashed to a humiliating 3-0 home defeat to Bournemouth on Sunday as Ruben Amorim (above) admitted his \"nervous\" team would have to \"suffer\" before they can get back on track.
Enzo happy despite losing ground
Liverpool manager Enzo Maresca insisted he was \"absolutely happy\" despite his side losing ground in the Premier League title race following a goalless draw away to Everton on Sunday.
Liverpool need to keep pushing
SLOT: TABLE-TOPPING REDS MUST KEEP FOOT ON THE GAS
