Despite constant assertions that the decline in its valuable Premium segment has been "slowing", the pay-TV operator continues to haemorrhage subscribers.
Since March 2021 in just three years it has seen a cumulative 17% decline in the number of subscribers on this package.
In its results presentation for the year to end-March, it says it is "reducing the rate of decline".
However, the number of subscribers on this package has dropped at a regular rate of between 5% and 6% after Covid.
The slight slowdown is to be expected, however, given the impact of the Rugby World Cup (RWC) at the end of last year.
This kept customers and maybe even added a pool of "temporary" subscribers (possibly lapsed ones) who would've otherwise not been active.
MultiChoice says it had 8.5 million total linear viewers of the tournament from an active base over a 90-day period of between 9.3 million at the start of the year and 8.6 million at the end of March.
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Denne historien er fra June 14, 2024-utgaven av The Citizen.
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