Finding a golden opportunity

Bonolo Matjila and Patience Kunene might have spent years in the legal field, but their entrepreneurial journey with Golden Hour Skincare is a testament to their courage and innovation.

- Zanele Mbengo

For Kunene and Matjila, leaving stable legal careers for the uncertain world of skincare was a bold move, driven by a desire to make a meaningful impact and a belief in their vision.

"We realised that in order to make an impact and difference in our families, we needed to do something bolder," Matjila says.

Their decision was deeply personal. Matjila had struggled with acne-prone skin since puberty and found most available skincare products were either ineffective or overpriced.

"I had mixed feelings about the products on the market and I felt confident that we could make a positive impact," she says.

They were also motivated by the lack of local players in the skincare market, particularly those who could offer inclusive and affordable solutions.

"We wanted to see a product made by black women, an inclusive solution that was simple and affordable," Kunene says.

The name Golden Hour itself has a personal touch. The two founders met in Cape Town during their first year of law school.

The two women shared a love for hiking during the golden hour, the time just before sunset.

"Our favourite time was going hiking during that golden hour time. We made sure to get our best selfies during that period.

That's what inspired the name," Matjila reminisces.

Not only does Golden Hour Skincare have its personal touch, but it also has a commitment to sustainability and inclusivity.