It's time to refresh

SPRING: RELOOK YOUR FRAGRANCE COLLECTION

- Thami Kwazi

As the warm embrace of spring slowly takes over the cooler days, it's the ideal time to rejuvenate your fragrance wardrobe.

The transition from winter to spring is much like moving from a rich, savory main course to a delicate, sweet dessert.

In fragrance terms, this seasonal shift means stepping away from the deep, peppery and spicy scents that accompany winter months and embracing lighter, fresher and more floral fragrances.

Spring invites us to indulge in soft, sweet aromas that often feature white flowers as the main ingredient, evoking a sense of renewal and freshness.

Maison Francis Kurkdjian Just as our wardrobes полу TH get a makeover to fit the breezy and vibrant season, our scent collections deserve the same attention.

Spring is the season of blossoming florals and lighter essences, a time to switch out those heavier, wintery perfumes and opt for something that feels as light and airy as the weather.

One perfume brand that exemplifies this transition is Maison Francis Kurkdjian (MFK), a fragrance house renowned for its unique and luxurious scents that perfectly align with the changing seasons adding to a celebrity fragrance by business mogul Kylie Jenner Cosmic.

Apom-a new chapter in the MFK fragrance line

"I wanted to break with convention. To enjoy the luxury of time," Kurkdjian says, speaking about his creative process for the new Apom which stands for "A Part of Me".