What is it?
In a smartwatch world dominated by the likes of Apple, Samsung and Huawei, it is either brave or essential for lesser-known brands to enter the fray.
Either way, they cannot half-heartedly, do it with cheap devices that can only win the affordability stakes.
In this context, it is startling to see a challenger brand like Vivo going all in, with a stylish - and expensive entrant in the Vivo Watch 3.
Elegant design, solid health features, and more than two weeks of battery life go some way to justifying its price tag.
But is that enough to compare to its top-tier rivals? Let's see.
To start, the vivo Watch 3 comes across as a traditional timepiece, with a sleek rounded body made from aluminium alloy. A 1.43-inch AMOLED display (466x466 pixels) is vibrant and crisp, even in direct sunlight.
A 13.8mm thickness and 36g weight is not quite ultra-light, but remains lightweight and comfortable for daily wear.
The proof of the pudding, or rather burning off the calories from that pudding, is in the tracking.
How good is it at health and fitness tracking?
It is equipped with eight-channel heart rate monitoring and 16-channel blood oxygen (SpO2) tracking, which positions it right out there with higher-end models, such as the Huawei Watch GT4.
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