A slick video by Catherine, Wales, Princess of announcing her chemotherapy has finished marks a dramatic shift in communications for the British royal family, media and commentators said yesterday.
Kate, as she is widely known, posted the three-minute footage on social media yesterday, some six months after she dramatically revealed in another video that she was being treated for cancer.
But the intimate portrait of the 42-year-old princess, her husband Prince William and their young children was notable for its departure from the stiff formality of traditional royal public relations.
"It's ground-breaking, an absolute first, a tectonic shift in how the royal family controls its image," said PR consultant Mark Borkowski.
"Kate's journey is profound and deeply personal, but they've learned that emotion can be controlled and weaponised in small, potent doses.
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Heather's Boy prepares for Cape
FORM: UNBEATEN DE KOCK RUNNER TO CONFIRM HIS REPUTATION AHEAD OF CAPE GUINEAS
Courage wins the day for Atticus
IMPRESSIVE: LAIRD-TRAINED GELDING FIGHTS ON GAMELY TO CLAIM R6M BETWAY SUMMER CUP
PIRATES COME UNSTUCK
PREMIERSHIP: STELLENBOSCH PUT ABRUPT END TO BUCS' PERFECT START
Cut Bavuma some slack
Temba Bavuma has often been praised by coaches and teammates for his leadership abilities, but as a specialist batter the Proteas skipper must have been frustrated by his lengthy struggle to convert fifties into centuries.
Proteas keep growing as a unit
South Africa's batters are feeding well off each other as they start to find consistency at the highest level, according to Proteas coach Shukri Conrad, after they shone again in the dominant victory over Sri Lanka in the first Test in Durban which concluded on Saturday.
Wallabies far from finished product
Australia coach Joe Schmidt says his side are \"maybe\" not at the level yet to win the three Test series with the British & Irish Lions next year but they are ready to make it a \"contest\".
Proteas keep their heads up
With England having secured a 3-0 clean sweep in the T20 International series that concluded at the weekend, Proteas all-rounder Nondumiso Shangase says the national women's team are keeping their heads up as they prepare for a three-match ODI series against the tourists.
Bulls flex their muscles abroad
URC: DOWN CONNACHT AS SHARKS SINK THE STORMERS
Kane ruled out 'for the time being'
Bayern Munich striker Harry Kane (right) has been ruled out \"for the time being\", with a hamstring tear, the club announced yesterday.
'Crazy' win thrills Arteta
London - Mikel Arteta (above) said Arsenal's \"crazy\" 5-2 win at West Ham has catapulted his team back into the Premier League title race.
