The question is how performance creatives are different from regular creatives? Performance creatives basically refers to the strategic use of assets— such as images, videos, and copy—designed to optimize for performance marketing KPIs.
At its core, performance creatives follow the basic principles of 3Cs —Concept, Communication, and Call-to-Action (CTA).
• Concept is the foundation, encompassing the core idea and strategy behind the creative content. It involves understanding the audience, setting clear objectives, and leveraging data insights to create relevant and engaging themes.
• Communication is the execution of the concept through compelling visuals, copy, and storytelling. In an AI-driven environment, personalized and dynamic communication is crucial, as it adapts in realtime to user interactions and preferences.
Denne historien er fra May 30, 2024-utgaven av The Daily Guardian.
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Denne historien er fra May 30, 2024-utgaven av The Daily Guardian.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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AAP leader Harsharan Singh Balli joins BJP after four years
Aam Aadmi Party (AAP) leader and former Delhi Minister Sardar Harsharan Singh Balli on Sunday joined the Bharatiya Janata Party (BJP).
BCA president lauds Bihar's thrilling 43-run win over Assam
Bihar Cricket Association president Rakesh Tiwari has praised Bihar's fighting comeback in the match against Assam in the ongoing Cooch Behar Trophy.
Squash: Anahat's stellar season continues with seventh PSA title win in Australia
Indian squash star Anahat Singh secured her seventh Professional Squash Association (PSA) Challengers title of the year as she won the women's singles title at the NSW Open 2024 held in Sydney, Australia on Sunday.
Palak-Amit pair strikes air pistol mixed team gold in World University C'ship
The event is being hosted by Manav Rachna International Institute of Research and Studies.
Hockey: Jharkhand, Maharashtra among winners on day 7 in Senior Men's National Championship
Hockey Association of Odisha, Le Puducherry Hockey, Hockey Jharkhand and Hockey Maharashtra registered dominant wins in their respective pool matches on the seventh day of the 14th Hockey India Senior Men National Championship here on Sunday.
McSweeney named to open for Australia against India in 1st Test
Nathan McSweeney is set to open the batting on debut for Australia against India in the first test of the Border-Gavaskar series in Perth this month after being named in a 13-man squad on Sunday.
RIZWAN LEADS PAK TO HISTORIC ODI SERIES WIN IN AUSTRALIA
Pakistan's all-round performance with both bat and ball helped the team to register a series win at the Perth Stadium on Sunday after a long gap of 22 years.
Australian batting sinks to first-time low during ODI series loss to Pakistan at home
Lance Morris picked two wickets for Australia, ending with 2/24 in six overs.
Cycling great Cavendish wins final race in Singapore
Mark Cavendish sprinted to victory on Sunday in the Tour de France Singapore Criterium with a signature surge to the line in his final race.
HISTORY OF VERDANT GODAVARI
Never the Twain Shall Meet is the title of two prominent Hollywood blockbusters, including a 1925s silent movie.
