THE AUDIENCE PRIVACY DILEMMA
The Free Press Journal - Bhopal|December 23, 2024
People want to feel respected, and they'll reward brands that treat them as partners, not data points, says the author.
Yousuf Rangoonwala

In 2024, advertising hit a turning point. Audiences became louder in demanding control over their data, regulators tightened their grip and brands faced a critical choice: adapt or lose trust. The message was clear—respect for privacy isn't just a legal necessity; it's a competitive edge.

2024's Wake-Up Call Brands that thrived in 2024 understood one thing: privacy is personal. Audiences expect transparency, opting in when it feels fair and opting out when it doesn't. They embraced platforms that asked for less and gave them more—like tailored recommendations without intrusive data grabs.

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