Inside Mahadev app's promotional machine

Promoters reportedly spend a significant portion of earnings on brand visibility, utilising a team of dedicated individuals to manage various aspects of marketing

- Ashish Singh

The promoters of Mahadev Online Book reportedly spend a significant portion of their earnings on promotion and brand visibility, utilising a team of dedicated individuals to manage various aspects of marketing. The 'Special 26' promotional strategy team of Mahadev betting app, as detailed in the Chhattisgarh EOW prosecution complaint, is allegedly led by Akshay Jaju and Yash Chauhan. They head the promotion team, managing all advertising and marketing efforts for Mahadev and its subsidiary platforms.

The duo's work spans multiple online channels, including Telegram, Google Ads, Instagram, Facebook and influencer marketing. Both Jaju and Chauhan are also allegedly responsible for offline marketing activities, creating a comprehensive promotional machine that ensures the presence of Mahadev Online Book and its subsidiary across social media platforms.