Building community trust with the brand's network is ever important. Prof Abhishek Mishra from IIM Indore co-investigated the workings of high-quality customer-to-customer (C2C) interactions in business-to-business online brand communities (B2B-OBC). This study aimed at examining the results of such interactions in B2B-OBCs on the brand.
It is important to understand B2B interactions and B2B-OBCs to gauge the importance of the study. Business-to-business (B2B) interactions involve interactions between one business and another. Such B2B interactions also use online customer forums to encourage customer cooperation on their goods and services. Why is this important? This is important because community trust is good for the brand's business. Now, in the digital age, B2B interactions occur in what are called B2B online brand communities or B2B-OBCs, Mishra said.
Denne historien er fra November 25, 2024-utgaven av The Free Press Journal.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra November 25, 2024-utgaven av The Free Press Journal.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Biden Truce Deal Don's Win: Trump Team
The Joe Biden administration kept President-elect Donald Trump's incoming administration closely apprised of its efforts to broker the ceasefire deal between Israel and Hezbollah that came into effect early Wednesday, according to the outgoing Democratic administration.
Bumrah Soars To Top Of ICC Test Rankings
Indian pace spearhead Jasprit Bumrah soared to the top of the ICC Men's Test Player Rankings among bowlers after getting eight wickets, including a first innings five-wicket haul during a 295-run win against Australia at Perth's Optus Stadium.
Champions Trophy may be moved Out Of Pak
DUE TO POLITICAL UNREST
'I WAITED THREE MONTHS FOR HER'
AR RAHMAN'S MEMORIAL TALK ON LATA MANGESHKAR
Northeast India can become major tourist attraction
INT'L TOURISM MART OPENS IN KAZIRANGA
Dhanush sues Nayanthara
He is suing her for unauthorised use of Naanum Rowdy Dhaan visuals in Netflix documentary
'Bollywood introduces India to the world'
Madhuri Dixit discusses Bhool Bhulaiyaa 3 success, Bollywood's global influence, and the evolution of Indian cinema
Rakhee makes a grand comeback
The ongoing 55th International Film Festival of India (IFFI) became a platform for cinematic nostalgia and fresh beginnings as legendary actor Rakhee Gulzar returned to the silver screen after nearly two decades.
A month of precautions after a bypass surgery
Have you recently undergone bypass surgery? Are you wondering what precautions to follow after the procedure?
Gukesh outplays Liren on time in round 3 for first win
Indian Grandmaster D Gukesh clinched his first win over defending champion Ding Liren in the World Chess Championship, outplaying the Chinese on time control in the third round to draw level on points here on Wednesday.
