The company, known for its "ding dong! Avon calling" slogan used in advertising and by doorstep sales representatives, had to rethink its business model after 5 million reps stopped making house calls during the Covid pandemic.
The company said it would open the first UK stores under the Avon brand in the next two months, with reps running the "mini beauty boutiques" as franchisees.
"We are on the cusp of new frontiers for Avon," said the Avon International global chief executive, Angela Cretu. "It is an exciting new chapter. Women like to touch and experience the product and have that joy of seeing all the colours available."
The stores will feature about 150 products, with the full range available only through its reps.
Denne historien er fra November 14, 2023-utgaven av The Guardian.
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Denne historien er fra November 14, 2023-utgaven av The Guardian.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Bajrami and McCausland to the fore as Rangers seal impressive victory
Rangers made a storming start to their Europa League campaign with a 2-0 win over Malmö in Sweden that should have been even more emphatic. Nedim Bajrami scored his first goal for the Ibrox club in less than a minute and Philippe Clement's side passed up several chances to add a second before the interval.
Thames credit ratings cut to lower levels of junk as default fears grow
Thames Water's debt rating has been slashed to the lower levels of junk by two major credit rating agencies, piling further pressure on the UK's biggest water company, which is rapidly running through cash and fighting to stave off renationalisation.
Austria Fears rise over prospect of far-right election win
After topping the Austrian poll in June's EU elections, the far-right Freedom party (FPÖ) seized the moment, calling for the appointment of an EU \"remigration\" commissioner to be tasked with the forced return of migrants and citizens with a migration background to their countries of origin.
'Cold and direct' Fayed's security chief accused of facilitating abuse
It was May 1991 and Mohamed AI Fayed was in a foul mood. \"I told you, no sex with anybody else, no relationship with anybody else,\" he ranted.
Allegations made over tycoon's years at Fulham FC
Sexual assault allegations have been made relating to Mohamed AI Fayed's 16 years of ownership of Fulham Football Club, lawyers representing his accusers have said.
'No sane people are going' Leadership race casts pall over Tory conference
On Tuesday, four candidates will make their pitches to lead the Conservative party from a conference stage in Birmingham. Their immediate challenge after the Tory rout this summer will be to reinvigorate demoralised MPs and members.
Pandemic as deadly as Covid-19 'a certainty', says Whitty
Another pandemic as big as the Covid crisis that killed 7 million people worldwide was \"a certainty\", Prof Sir Chris Whitty warned yesterday, as he said the UK's lack of intensive care capacity for the sickest patients was a \"political choice\".
Naomi Campbell banned as charity trustee for five years
Naomi Campbell has been banned from being a charity trustee after a watchdog investigation uncovered widespread evidence of financial misconduct at the poverty relief charity she founded.
Family haunted by last moments of teenager killed by 12-year-olds
The family of a man killed by the UK's youngest knife murderers have said they are haunted by thoughts of his last moments and \"how scared he must have been\".
London rail stations to be shut for up to eight days over festive period
Some of London's main railway stations will be closed and train services diverted at Christmas time, Network Rail has said.
