This week, as part of a wider revamp of its Oxford Street store, John Lewis opened a new-look beauty hall that is nearly 25% bigger and rammed with 175 brands.
Rival chain Fenwick recently announced a transformation that created the "largest beauty hall outside London" in its Newcastle branch. Selfridges has also spent millions refurbishing the beauty floor in its main London store, also on Oxford Street.
The big investments make sense in the context of new data that shows spending on designer cosmetics, haircare and fragrance is booming. Britons spent just shy of £4bn on this in the 12 months to the end of September. This is £400m up - an increase of more than 10%.
Denne historien er fra October 26, 2024-utgaven av The Guardian.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra October 26, 2024-utgaven av The Guardian.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Taking the hotel with you' Climate pays price as younger cruisers drive boom in sea holidays
This summer was the first time 31-year-old Daisie Morrison had been on a cruise when she set sail on a two-week holiday with two friends, also in their early 30s.
'I'm embarrassed driving it': Tesla owners turn on Musk
Embarrassed Tesla owners have started to publicly display their dismay at Elon Musk as he has moved ever closer to the US president-elect, Donald Trump, and various far-right conspiracy theories.
Stage review A punchy revival of rags-to-riches morality tale
A punchy revival of rags-to-riches morality tale
Early nights? A mere 30 years too late, the World is being remade to suit me
Today I begin three days of being locked in a tiny soundproofed windowless room, alone except for a book.
Lookalike contests How many Zendayas, Chalamets and Whites does it take to cheer a city up?
When Miles Mitchell's friends saw flyers scattered across New York City last month advertising a Timothée Chalamet lookalike competition, they urged the 21-year-old college senior from Staten Island to enter.
TV review 'It's Wolf Hall in a fever dream and polyester. But it's real'
This show is King Lear if Lear was on sugar-daddy dating sites and had a loudly professed interest in \"natural breasts\".
Boozy Christmas parties being replaced by crazy golf and scavenger hunts
From telling your boss what you really think of them, to an ill-advised hook-up with a colleague, the traditional British office Christmas party usually supplies enough drama to provide ammunition for workplace gossip well into January.
Wicked or wonderful? Cynthia Erivo backs cinema singalongs
The Wicked star Cynthia Erivo has joined the debate over whether it is acceptable to sing along to the blockbusting musical in cinemas - and she is fine with it.
Most wanted Ex-activist says FBI offered deal to catch fugitive found in UK
A former animal rights activist who was on the run from the FBI for more than seven years claims that he was offered a deal to inform on one of the organisation's most wanted fugitives, who was arrested this week in Wales.
Sumptuous Dutch golden age still lifes are reunited in Cambridge
A quartet of influential still-life paintings by the Dutch artist Jan Davidsz de Heem will go on display together for the first time since the 17th century at the Fitzwilliam Museum in Cambridge.