Boxing Day sales fail to lure more shoppers to high streets
The Guardian|December 27, 2024
Fewer consumers made the journey to high streets and shopping centres in search of Boxing Day discounts this year.
Kalyeena Makortoff
Boxing Day sales fail to lure more shoppers to high streets

Footfall across UK retailers was down 8.9% as of 3pm yesterday compared with 26 December in 2023, according to data from MRI Software.

Jenni Matthews, the retail tech experts' marketing and insights director, said: "The decline in Boxing Day activity may reflect a shift in consumer behaviour, influenced by the ongoing cost of living crisis."

UK high streets suffered the biggest decline - about 10.9% - followed by shopping centres and retail parks, at which footfall fell 7.8% and 5.4% respectively.

Wales took the biggest hit, with a 16.9% decrease in shoppers. Footfall in Greater London fell 6.1% compared with last year. As footfall levels jumped 18% on Christmas Eve this year, many shoppers may have also front-loaded their spending in a pre-gifting rush, Matthews said.

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