Budget-conscious shoppers expected to spend less on Boxing Day sales this year
The Guardian|December 26, 2023
Shoppers are expected to spend £3.7bn on bargains this Boxing Day, but that's 3% less than a year ago, as the annual discount day is now overshadowed by the Black Friday events in November and shoppers remain cautious about their budgets.
Sarah Butler
Budget-conscious shoppers expected to spend less on Boxing Day sales this year

The fall in spending marks a big drop in the amount of items being bought given inflation remains at about 4.3%, with shoppers reining in spending on non-essential items to cope with high household bills after a surge last year.

Just 14.3% of consumers expect to go to the Boxing Day sales or buy goods online in the days after Christmas, according to GlobalData research for the Vouchercodes website.

Even the US-inspired Black Friday sales period was lacklustre this year, with spending on expensive items such as coats held up by a warm autumn, which has forced many clothing retailers to discount heavily as they have too much stock. 

Anita Naik, a savings expert at VoucherCodes, said: "The Boxing Day sales provide shoppers with a last-chance opportunity to splurge on themselves for the year.

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