The chief executive of the thoroughbred racehorse auctioneers Goffs said: "That is the dream we are selling," as he summed up his pitch at a private event in Mayfair that promised to reveal the secret of "how to target the fastest growing group of UHNWIS [ultra high net worth individuals] - millennials".
Beeby has worked in the racehorse industry for more than 40 years and reckons posh horse racing with its top hat and tails dress code and free-flowing champagne should be a natural fit for a growing number of wealthy young people who like to boast on social media about their privileged lives.
Denne historien er fra April 15, 2024-utgaven av The Guardian.
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Denne historien er fra April 15, 2024-utgaven av The Guardian.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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