Inflation-proof? Pricey Balloon Museum targets Instagram users
The Guardian|December 28, 2023
As my metre-tall daughter's head slowly disappeared beneath the surface of a swimming pool filled with smiling yellow balls, I realised four-yearolds might not be the intended demographic of London's latest interactive art exhibition.
Emily Dugan
Inflation-proof? Pricey Balloon Museum targets Instagram users

"Help!" she squealed, teetering between terrified and elated.

This enormous psychedelic ball pit takes centre stage at the Balloon Museum, which opened in east London yesterday. The concept began in Rome with Pop Air, before versions of the inflatable exhibition were exported around the world to 3 million visitors in cities including Paris and New York. Now it's London's turn with EmotionAir.

The lead curator, Antonella Di Lullo, is passionate about what inflatable art can achieve. "The idea is that the balloon brings everybody to the child's age," she said, enthusing about the installations by 20 artists, including oversized inflatable rabbits and beach balls.

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