McCall revealed the approach in 2016 while quashing speculation she was poised to leave easyJet, where her reputation had soared after she turned around the fortunes of the budget airline.
McCall didn't pursue the M&S job, but the following year accepted the role at ITV, officially taking over from Adam Crozier in January 2018. However, the Midas touch she enjoyed in the aviation sector has proven elusive in the TV industry.
When McCall, who was chief executive of Guardian Media Group from 2006-2010, joined ITV, its market capitalization stood at £7.25bn, a far cry from the sub-£2.5bn levels at which investors have valued the company despite her best efforts. The streaming era has ingrained in investors—and potential buyers—the belief that traditional TV viewing will remain in a downward spiral and that broadcasters such as ITV will not be able to exploit the digital age.
Denne historien er fra December 09, 2024-utgaven av The Guardian.
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Denne historien er fra December 09, 2024-utgaven av The Guardian.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Fixing railway problems will take years, says minister
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Art detective cracks case of masterpiece that vanished in 70s
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Israel preparing 'hell plan' to press Hamas over terms of Gaza ceasefire, reports say
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Prada edging towards deal with Capri to buy Versace for £1.2bn
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Minister said NHS might use Dyson ventilators to 'help marketing abroad'
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PM's diplomatic moves mark a clear end to post-Brexit era of active EU antagonism
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Millwall anger at 'suggestion Roberts set out to hurt Mateta'
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