Excited Swifties flocked to the Odeon Leicester Square in London for the opening night of Eras The Tour yesterday, gathering outside an hour in advance. The concert tour began this summer in the US but will not reach the UK until June next year.
Filmed over the first three nights of Swift's run at the SoFi stadium in southern California in August, the movie will be screened in more than 100 countries.
Tickets are £13.13 each, a nod to the singer's birthday on the 13 December as well as her lucky number, and with singing and dancing allowed in screenings Swifties have found a way to make a night at the movies an affordable way to (almost) be there.
The singer's army of followers have already set the 2hr 48 minute film on its way to becoming the biggest concert movie in history, with global pre-sales passing the £100m mark.
It is also forecast to take more at the UK box office this weekend than current releases featuring Hollywood stars such as Denzel Washington, Kenneth Branagh, Michael Caine, Glenda Jackson and Jamie Dornan.
Tim Richards, the founder and chief executive of Vue cinema chain, said: "The Eras Tour is on track to be No 1 at the box office this weekend, following a record breaking opening week of pre-sales for a concert."
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