Find your demographic
"Depop tends to appeal more to generation Z, so it doesn't really suit the pieces I'm selling, while Vinted has a wide range of buyers of all ages," says Becky Barnes, a sustainable stylist. "One of my most successful places for selling shoes and clothes is the local community Facebook page. As a seller, it's easier because you don't have to send things - people almost always want to collect."
Provide clear photos
Whether you show an item on a hanger, or post pictures of you wearing the garment, try to get a selection of clear photos from different angles, with closeups of the fabric.
Take them in lighting that shows them as they really are Natacha Blanchard from Vinted recommends putting clothes against a white background.
Kirsty Keoghan, global general manager of fashion at eBay, says people selling items on the site can use its background removal tool to create a more attractive image, and its AI-powered listing tool to help with descriptions.
Be descriptive and honest
Use more keywords than you think you need - this will help buyers find your items when they search.
Blanchard says: "Sometimes the colour does not appear in the photo as it does in real life, so I always pay attention to that." If it is not possible to take photos in good lighting, she will point out on the description that the shade is lighter or darker than it looks.
Always be clear about sizing, too. If something comes up smaller or larger than you would expect, mention it. "Include your basic measurements - height, bust, waist and hips - so people can tell if something will fit," says Barnes.
Denne historien er fra June 22, 2024-utgaven av The Guardian.
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Denne historien er fra June 22, 2024-utgaven av The Guardian.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Dovid Efune Why frontrunner to buy Telegraph is causing alarm
A little over a decade ago Dovid Efune was juggling the editorship of the New York-based Jewish publication the Algemeiner Journal while also handling publicity for Israel's first world boxing champion.
Starmer signals huge increase in UK green investment
Keir Starmer has signalled that his government will drastically increase its green investment plans in an attempt to avoid a rerun of 1980s-style industrial decline by safeguarding jobs in heartland manufacturing communities.
Bet365 saved up to £140m in tax from boss's charity fund
A charity set up by the billionaire boss of Bet365, Denise Coates, may have saved her online gambling empire more in tax than the foundation has so far given to good causes, a Guardian analysis suggests.
Evidence of boy's abuse prompts review of Menendez killers case
Prosecutors in Los Angeles are reviewing new evidence in the case of Erik and Lyle Menendez to determine whether they should be serving life sentences for killing their parents in their Beverly Hills mansion more than 35 years ago, the city's district attorney said Thursday.
Obama to hit the Harris campaign trail in blitz on key battlegrounds
Barack Obama will go on the road to campaign for Kamala Harris next week as she and her Republican challenger, Donald Trump, prepare to crisscross the battleground states that will probably decide the 2024 presidential election, now just one month away.
Packham joins activist body but says 'stop disruption'
Climate activists need to stop blocking roads and start holding fossil fuel executives personally to account, Chris Packham has said, shortly after being appointed to the board of one of the biggest activist funds in the world.
Antarctica 'greens' at dramatic rate as heating brings profound change to icy continent
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Renaissance men Midlife makeovers steal the spotlight at Paris fashion shows
Twenty-something pop singers are usually the default stars of fashion week. But it was older men who unexpectedly stole the spotlight at the latest Paris shows.
Inquest into baby death in 2014 told of years of 'dishonesty' by hospital
A grieving mother has told an inquest how secretive, evasive and \"patronising\" behaviour by NHS staff was \"traumatic\" and led to her spending years seeking the truth about her daughter's death.
Royal Navy apologises for 'intolerable' misogyny exposed on submarines
The head of the Royal Navy has issued an unreserved apology for \"intolerable\" misogyny within the Submarine Service, after a slew of investigations exposed sexual harassment, bullying and assault of women within its ranks.
