Neither did the dozens of others waiting patiently for a table at the bustling Toronto restaurant. The dish everyone had come to enjoy – and to post about on social media – wasn’t on the menu.
“I ordered the Kendrick special,” he said. “The staff knew what it was.”
Over the past few weeks, the rappers Kendrick Lamar and Drake have been locked in an escalating feud, releasing a string of ad hominem “diss tracks”– a lyrical spectacle that has captivated hip-hop fans and possibly confounded the broader public.
Lamar took the feud to Drake’s hometown of Toronto when, on 30 April, he released the song Euphoria. Nestled alongside the biting attacks on Canadian slang was a reference to an unassuming Chinese restaurant in the city’s downtown core.
Lamar raps: “I be at New Ho King eatin’ fried rice with a dip sauce and a blammy, crodie,” mockingly using Toronto slang. Catapulted into the spotlight, the restaurant almost immediately experienced a surge in orders , and staff were left scrambling to make triple the normal volume of fried rice.
Interest reached fever pitch days later when Drake responded with Family Matters, filling part of the accompanying video at New Ho King. In a dark, empty restaurant, the rapper and his friends sit before an array of dishes spread out on the table – including the fried rice.
Denne historien er fra May 11, 2024-utgaven av The Guardian.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra May 11, 2024-utgaven av The Guardian.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Money hacks How to get your finances ready for a new baby
Raising a child from birth to the age of 18 costs, on average, £166,000 for a couple, and £220,000 for a lone parent in 2023, according to Child Poverty Action Group's annual cost of a child report. Affordability is regularly cited by people who would like to have children as a key reason for holding off doing so.
Teachers' pensions 'I'm in despair as my debts mount'
Delays to pension pot valuations are 'causing huge distress' and costing money for divorcing couples. Rupert Jones reports
Property Homeowners face huge bills when leases expire
Those unaware of how the system works can be left stumping up thousands despite paying off a mortgage. Diane Taylor reports
Price shock Are you feeling better off now? Why US voters should, but may not, say yes
Are you feeling better off now? Why US Voters should, but may not, say yes
Retail sales growth slowed in September despite boost from technology spending
Sales growth in shops in Great Britain slowed last month as an increase in purchases of technology was tempered by the largest monthly fall in spending at supermarkets this year.
UK care home chain sold to US investment company
One of Britain's largest care home chains, Care UK, has been sold to a US property investment company, the Guardian can reveal, in a deal that comes as private providers lobby government for a greater role in the NHS.
Flatten or refashion Can new purpose be found for empty shopping centres?
In Bolton's town centre, the gap-toothed brutalist facade of Crompton Place shopping centre faces off against its majestic Victorian town hall.
Ex-spy for India charged with masterminding US murder plot
US authorities have charged a former Indian intelligence officer with allegedly masterminding a murder-for-hire plot against a prominent Sikh separatist in New York City last year.
Tomb finds at Petra are thrilling - but what do they really reveal?
For one of the most famous ancient sites on the planet, there is a surprising amount about the city of Petra - and the Nabataean people who built it - that we don't know for sure.
Enough already The Tokyo company that resigns for you
Mari was just two months into her new job when she decided she had had enough. The position at an online bank in Tokyo, found through a staffing agency, had looked like a perfect fit for the 25-year-old, a member of Japan's legions of temporary workers. But she quickly became despondent.