Rather than the customary martini serving, which starts from 150ml upwards, bars across the country are serving mini versions, starting from as little as 30ml, as drinkers aim to keep a clearer head and spend less.
At Rita's, a bar and restaurant frequented by Dua Lipa in London's Soho, downsized martinis hover around the 100ml mark. Rita's co-founder Missy Flynn says they are designed to be finished in three or four sips. "The mini version opens up the palette. It's like a starter drink before moving on to something else such as wine." With both millennials and gen Z showing less interest in drinking to excess, scaled-down martinis make sense.
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