Stop the shouting Armani: 'calm' style is secret to my success
The Guardian|October 19, 2024
“There is too much shouting in fashion today,” said Giorgio Armani, who is one the few global household names in fashion. At 90, he retains sole control of his company with a fortune estimated by Forbes to be $12.1bn (£9.3bn). He added that a “calm rather than loud” style had been the secret of his success, before a catwalk show in Manhattan.
Jess Cartner-Morley
Stop the shouting Armani: 'calm' style is secret to my success

“There is too much shouting in fashion today,” said Giorgio Armani, who is one the few global household names in fashion. At 90, he retains sole control of his company with a fortune estimated by Forbes to be $12.1bn (£9.3bn).

He added that a “calm rather than loud” style had been the secret of his success, before a catwalk show in Manhattan.

Armani, who rarely gives interviews, described himself as “not one for fanfare” but pulled out all the stops to celebrate a new Armani boutique, apartments and restaurant in New York.

The designer swapped the navy crew-neck sweater he wears for his shows in Milan for a bow tie and satin-lapel tuxedo, observing the black-tie dress code issued to 650 guests including the actors Brooke Shields, Liev Schreiber, Brie Larson and Orlando Bloom, the singer Lily Allen, his fellow designer Michael Kors, and Hillary Clinton’s former chief of staff Huma Abedin.

“It’s not just about power dressing, it’s about dressing with character, strength and dignity.”

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