Travel agents braced for 'Sunshine Saturday'
The Herald|January 06, 2024
A PLYMOUTH travel agent is expecting a surge in bookings this weekend, which is dubbed ‘Sunshine Saturday’ in the industry due to the number of people booking summer holidays.
ANDY PHILLIPS
Travel agents braced for 'Sunshine Saturday'

Claire Ives, manager of Barrhead Travel Plymouth, said the first Saturday in January usually sees the highest number of bookings every year, with the festive period finished and families looking ahead.

Glasgow-headquartered Barrhead Travel said 2023 was its ‘best ever’ trading year, with bookings up by 26% compared with pre-pandemic levels.

The firm said that all-inclusive holidays remain the most popular type of holidays for summer 2024, and account for more than 25% of bookings.

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