A poreless woman scoops a mystery powder into an empty wine glass. She adds tonic water and lemon juice, before carefully taking a sip. “This is my magnesium mocktail,” she proudly declares to the camera. “I have it every night before bed.” She then reels off the benefits of her main ingredient, magnesium glycinate, the mineral that’s being touted as the miracle supplement of the moment.
This influencer – an effortlessly radiant twentysomething in expensive silk pyjamas – is representative of a growing movement in wellness. Across the internet, self-anointed gurus claim that ingesting supplemental magnesium can lead to better sleep, reduced stress, lessened anxiety and can even improve your digestion. Sounds like the perfect remedy for life’s aches and pains, right? The only issue is that we’re jumping on board with the supplements craze without doing any of our own research first.
Supplements have exploded into the spotlight recently, with dozens of influencer-backed companies popping up to offer potions promising everything from “glowy skin” to “increased productivity” to “a better night’s sleep”. While it’s long been standard procedure to take a Boots everyday multivitamin – or flirt with the idea of taking those Tess Daly tablets advertised on the Tube – the supplements industry has gotten a commercial facelift lately. It’s almost doubled in size since the pandemic, in response to vitamin sales increasing by 60 per cent post-Covid.
Denne historien er fra October 16, 2024-utgaven av The Independent.
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Denne historien er fra October 16, 2024-utgaven av The Independent.
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Tuchel left with big calls to make after Carsley refresh
No pressure, Thomas. Lee Carsley hands over to Thomas Tuchel promising to give England’s next manager a comprehensive debrief on the three autumn camps but perhaps also elevating expectations. Not so much with the results – promotion in the Nations League was anticipated for a team ranked fourth in the world and who reached the final of Euro 2024 – as with his assessment of England’s prospects for the time covered by Tuchel’s 18-month deal.
Wiegman calls up uncapped trio for injury-hit Lionesses
England manager Sarina Wiegman is confident Laura Blindkilde-Brown and Ruby Mace can both make the most of their first senior call-ups to an injury-hit squad.
Wales promoted as Cullen double freezes out Iceland
Wales won Nations League promotion as Liam Cullen’s first two international goals helped them to a 4-1 victory over Iceland.
Retail bosses gifted excuse for when things go wrong
It’s not just British farmers who are hacked off by the latest Budget some of the biggest names in retail have now joined forces to send one of those angry, multi-signature letters to the chancellor, scolding her for the imminent tax hikes coming their way.
Jaguar pounces on new logo
Car giant Jaguar has unveiled a new logo and a rebranded range of electric cars alongside marketing slogans such as “delete ordinary,” “live vivid,” and “copy nothing.”
OF UNSOUND MIND
A disquieting mood permeates the BBC's 'The Listeners', the complex story of a teacher whose life unravels after she starts hearing a ceaseless, mysterious hum, writes Nick Hilton
It's grit over gloss in photo show's eye on the Eighties
Protest, poverty and privilege - The 80s: Photographing Britain at Tate Britain offers an exciting, if partial, view of a decade that remains highly polarising, writes Mark Hudson
Publicly-owned rail may not get us back on right track
Nationalisation is often touted as a golden ticket to a better train service. Simon Calder is less optimistic it will work
CAFFEINE FIX
Why does a squirt of syrup in your coffee at Christmas burn such a massive hole in your wallet? Olivia Petter finds out.
Longing and loss: our era of British cinematic elegance
It is four decades since A Room with a View’ made Merchant Ivory a household name. Sarah Sands recalls a world in which her brother Kit and her then husband Julian were central
