As the country gears up for a general election in under two weeks, young voters are relying less and less on traditional media to access the news. A substantial 21 per cent of 18- to 34-year-olds say that TikTok and Instagram have been their main source of information during the election campaign, an exclusive Techne poll for The Independent can reveal.
Perhaps most surprising is that Twitter and Facebook are the least-preferred source for young voters – being chosen by just 4 per cent. While all of these platforms can share both image and video content, Instagram and TikTok have more of a skew towards visual content, while Twitter and Facebook are more centred on text-based content.
All age groups under the age of 54 are more likely to turn to Instagram and TikTok for election coverage than to Twitter and Facebook, the poll suggests. On the opposite end of the spectrum, 55- to 64-year-olds are the most likely of all age groups to get their information from Facebook and Twitter, at 14 per cent.
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