The official broadcaster of the league has decided to telecast it on their 15 linear channels, of which about five or six are from the southern part of the country. In a conversation with this daily on Friday, Ashish Sehgal, Head of the Integrated Advertisement Revenue, Zee Entertainment Enterprises Ltd, said that South India becomes prominent in their strategy with the linear television viewership the region boasts.
He also gives insight into how TV viewership is still the medium of choice in South India.
Denne historien er fra November 09, 2024-utgaven av The Morning Standard.
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Denne historien er fra November 09, 2024-utgaven av The Morning Standard.
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Sangita's double strike helps India win in ACT
YOUNG striker Sangita Kumari scored a brace as defending champions India defeated Malaysia 4-0 to open their campaign at the women's Asian Champions Trophy hockey tournament on a confident note on Monday.
GAMBHIR TIME DOWN UNDER
In coach's biggest assignment since taking over, results may decide direction of India team
PCB to write to ICC seeking clarifications on Champions Trophy
GIVEN the recent developments with regard to the 2025 Champions Trophy, hosts Pakistan Cricket Board (PCB) is going to write to the International Cricket Board (ICC) seeking clarity over the situation.
Aravindh Chithambaram: Grand Master of Chennai
ARAVINDH Chithambaram is a pessimist by nature. When he was being driven to the Anna Centenary Library before the opening round of the Chennai Grand Masters last Tuesday, the 25-year-old had only thought running through his mind.
ATP Finals: Ruud beats Alcaraz
NORWAY'S Casper Ruud eased to a straight-sets victory over Carlos Alcaraz on Monday as the Spanish star's bid for a maiden ATP Finals title got off to a poor start.
Hit by absence of injured Yamal, Barcelona lose to Sociedad
MISSING injured Lamine Yamal, Barcelona saw their seven-game winning run come to an end with a 1-0 loss at Real Sociedad in the Spanish league.
Will Trump's win force India to rejig corp tax?
Experts say dynamics of tax rates are complex and influenced by factors beyond mere comparison with US rates
BoI profit soars 63% on better asset quality
IMPROVEMENT in asset quality and non-interest income boosted bottomline of state-run Bank of India by 63% to ₹2,374 crore.
Zomato, Swiggy say complying with CCI rules
AMID a CCI investigation into anti-competitive practices, Zomato has emphasised its adherence to competition laws, while competitor Swiggy has affirmed its dedication to following local regulations.
Net equity fund inflows surge to ₹41,000 cr in Oct
RECORD inflows into open-ended equity mutual funds, which surged 21.7% on a month-on-month basis in October at ₹41,887 crore, made it the 44th month of positive inflows.
