IN the growing tussle between India's largest airline IndiGo and homegrown auto major Mahindra & Mahindra (M&M) over the use of code '6e', the latter on Saturday said it will contest the brand rights of 'BE 6e' in court. For the time being, Mahindra has decided to name its electric sports utility vehicle as 'BE 6' from the disputed nameplate 'BE 6e'.
"We, however, do believe the claim by IndiGo is baseless and if not challenged, will set an unhealthy precedent of monopolizing alpha-numeric 2-character marks, despite our mark being distinctive and different. This will be enormously constraining for all companies across industries and sectors," said M&M in a statement on Saturday.
It added, "We will thus continue to strongly contest this in court and reserve our right to the brand name BE 6e."
Denne historien er fra December 08, 2024-utgaven av The New Indian Express Hyderabad.
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Denne historien er fra December 08, 2024-utgaven av The New Indian Express Hyderabad.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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SWEETS, SNACKS, AND FESTIVE SPIRIT
Makar Sankranti isn't just a festival but an emotion for families across the country. The highlight is the gobsmackingly delicious traditional dishes, and so CE gets Hyderabad's top chefs to decode these festive delights
BIG IDEAS, THIN CHARACTERS, LITTLE FEELING
Game Changer begins with the promise of thematic depth and an evolved Shankar protagonist, but a lack of emotional resonance and uneven execution means that this is a missed opportunity
Hyderabadi winter: A Test match that ends early
Hyderabadi winter is exactly like when Team India plays a Test match—officially supposed to last for five days, but it can easily get over in three.
ISL: Punjab FC hold NorthEast
NorthEast United and Punjab FC played out a 1-1 draw in their Indian Super League match at the Indira Gandhi Athletic Stadium here on Friday.
RSPB vs WFI: Railway wrestlers may miss out on National Games
ONCE again the rift between the Railway Sports Promotion Board (RSPB) and Wrestling Federation of India (WFI) is set to jeopardise the future of grapplers.
Everton Reach Rd 4 in FA Cup
MANAGERLESS Everton advanced to the fourth round of the FA Cup after a 2-0 victory over third-division Peterborough on Thursday.
Signs of promise & more from Satwik and Chirag
Indian duo post third victory in ongoing Malaysia Open to enter semis
Swiatek, Sinner Discuss Doping
IGA Swiatek, a self-described 'control freak,' is taking new precautions — including holding on to extra samples of medicine she takes, in case they need to be tested at some point — after a doping case she described Friday as \"probably, like, the worst time in my life.\"
Rawal rises in India's chase vs Ireland
AT one point in India's chase of 239 at Niranjan Shah Stadium in Rajkot, Pratika Rawal had the best seat in the house with captain Smriti Mandhana continuing her 2024 form with the bat.
Hard-fought win for TN Dragons in HIL
TAMIL NADU Dragons extended their winning run as they rode on goals from Karthi Selvam (16') and Uttam Singh (37') to earn a hard-fought win against the Bengal Tigers in an enthralling Hockey India League match at the Birsa Munda Hockey Stadium on Friday.
