PrøvGOLD- Free

FIVE FOR 2025: TRENDSPOTTING IN THE MARKETPLACE
The New Indian Express Villupuram|December 10, 2024
Data analytics and smart tech will give the marketer more power in the new year. How she uses those tools to claim the consumer's time will shape marketing campaigns
- HARISH BIJOOR
FIVE FOR 2025: TRENDSPOTTING IN THE MARKETPLACE

Every Tom, Dick and Harish puts out his trend sheet for 2025; I thought I might as well do it. Here is a list of marketing trends I see in the year ahead and in the years that will roll out thereafter. Do take it with a pinch of salt, if not a shovel of it.

The second currency is the first currency now: All of us as consumers carry two currencies that take us through life. The first has typically been money and the second, time. The second currency now overtakes money. While money can be topped up in our lives in myriad ways, we are yet to discover how to top up time. Consumers in 2025 will be that much more demanding when it comes to how their time is used by marketers. This has ramifications for media, entertainment, distribution systems, retail, ecommerce, quick commerce, customer service and a whole host of arenas.

Gone are the days when patient marketers expected their consumers to be patient as well. Marketers need to brush up their act on how they create time-saving products, services and systems for their consumers. Charge a fee for it if need be, but save time. Remember, we as consumers are not living; we are dying. One day at a time. How I die must be my choice, dear marketer, not yours.

The consumer becomes weak, not strong: As marketers of yore kept saying the consumer is king, a whole consumer-centric movement fell into place. Customer journeys, customer personas and tools of every kind kept being put together by marketers. These tools are there with us, but their use will lessen in the years ahead. The marketer is becoming that much more powerful today.

Denne historien er fra December 10, 2024-utgaven av The New Indian Express Villupuram.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra December 10, 2024-utgaven av The New Indian Express Villupuram.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA THE NEW INDIAN EXPRESS VILLUPURAMSe alt
The New Indian Express Villupuram

Chip design skills, give India edge in semiconductor manufacturing

Director of IBM Research India and CTO of IBM India and South Asia, Dr Amith Singhee, in an interaction with Dipak Mondal, explains breakthroughs in quantum computing and Generative AI. Excerpts:

time-read
2 mins  |
December 20, 2024
The New Indian Express Villupuram

MAJOR SMARTPHONE LAUNCHES IN JANUARY 2025

OnePlus 13 series, Samsung Galaxy S25, and more

time-read
1 min  |
December 20, 2024
The New Indian Express Villupuram

'AI is a tool that enhances productivity; it doesn't replace jobs'

Artificial Intelligence (AI) is a tool that enhances productivity rather than replacing jobs, said Shelton Rego, vice-president of sales, Freshworks India.On the sidelines of 'The Freshworks Experience - AI-powered Service Revolution' event that was held in Bengaluru recently, Rego told TNIE that developers now collaborate with AI to deploy and debug code and employees must constantly update their skills to align with new technologies. \"As the saying goes, 'If you don't use AI, you might be replaced by someone who does'. The focus should be on leveraging AI as an assistant to amplify your capabilities rather than fearing it as a replacement,\" he explained.

time-read
2 mins  |
December 20, 2024
The New Indian Express Villupuram

94% of Indian desk workers feel the urgency to master AI

INDIAN workers want to skill up on Artificial Intelligence (AI) as 94% feel an urgency to become AI expert.

time-read
1 min  |
December 20, 2024
The New Indian Express Villupuram

Dubai may host India matches in 2025 Champions Trophy

EXPECTEDLY, the International Cricket Council on Thursday announced that India will play their 2025 Champions Trophy matches at a neutral venue.

time-read
2 mins  |
December 20, 2024
The New Indian Express Villupuram

Ashwin gets hero's welcome at home from family and friends

RAVICHANDRAN Ashwin, who took the cricketing world by surprise with his sudden retirement from international cricket, arrived in Chennai early morning on Thursday.

time-read
2 mins  |
December 20, 2024
The New Indian Express Villupuram

AFTER ASHWIN, WHO? THE LAST OF OGS IN FINAL STRETCH

Post offie's retirement, focus is on senior players like Rohit, Kohli and India's transition phase

time-read
4 mins  |
December 20, 2024
The New Indian Express Villupuram

Liverpool & Arsenal reach semifinals

LIVERPOOL moved into the League Cup semifinals as the holders won 2-1 against managerless Southampton, while Gabriel Jesus ended his goal drought with a hat-trick in Arsenal's 3-2 victory over Crystal Palace on Wednesday.

time-read
1 min  |
December 20, 2024
The New Indian Express Villupuram

Day of records for Richa & India as hosts win series 2-1

RICHA Ghosh (54) equalled the world record for the fastest fifty in women's T20Is (18 balls) after Smriti Mandhana's (77) fireworks as India registered 217 for 4 in the series-deciding third and final match against the West Indies here on Thursday.

time-read
1 min  |
December 20, 2024
The New Indian Express Villupuram

Start-up funding up 6% YoY at $11.3 bn in 2024

IN 2024, the start-up ecosystem saw a marginal 6% increase in funding at $11.3 billion compared to $10.7 billion in 2023.

time-read
1 min  |
December 20, 2024

Vi bruker informasjonskapsler for å tilby og forbedre tjenestene våre. Ved å bruke nettstedet vårt samtykker du til informasjonskapsler. Finn ut mer