Speaking at the International IT-BPM Summit 2024 yesterday, IBPAP president Jack Madrid said that based on the group's survey conducted this year, 67 percent of their members are actively implementing AI initiatives in various functions including customer support, data entry and processing, workforce management and sales and marketing.
In terms of the impact of AI on jobs, he said eight percent reported a reduction in the workforce.
On the other hand, 13 percent reported headcount gains.
For the remainder of the respondents, Madrid said jobs have not been affected by AI.
While AI is expected to affect some jobs particularly those involving repetitive and routine tasks, he said the new technology is not negatively affecting the industry as what many may be expecting.
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