How social media is helping Singaporean artists Regina Song, WHYLUCAS reach global audiences

Emerging Singaporean artists Regina Song and WHYLUCAS gave credit to social media for helping their songs, the cutest pair and Fall, gain listeners in the international scene during an exclusive interview with The STAR on the sidelines of "DISTRICT M: A Marina Central Festival."

- RONA AMPARO

The young musicians, who are both in their early 20s, were among the homegrown artists featured in the second edition of the music festival held in Singapore on Oct. 4 and 5.

"Having social media is wonderful. Honestly, it's actually a skillset. I feel like nowadays being a musician encompasses being a social media marketer as well, so it is definitely something that comes along with the job. But I feel that it has helped me in the sense where I can promote my music without leaving my bedroom much as compared to back then when you had to go around selling CDs," WHYLUCAS, whose real name is Lucas Wang, said.

"Nowadays, you just upload a clip of a video with your audio clip and chances are if the song is catchy, it may blow up. And if it doesn't, you always have another song to market."

Fall and Lonely People were among the songs that gained traction on TikTok. He said that creating content with his grandmother greatly helped his music.

"She actually helped me market; she made the videos very funny. She's always very spotting, so it boosted my Lonely People and Fall to numbers that I wouldn't have expected a few years ago."