ISUZU PH HINTS AT OFFERING CARBON NEUTRAL VEHICLE AT PIMS 2024

As the Philippine automotive industry gears up for the highly anticipated 9th Philippine International Motor Show (PIMS), Isuzu Philippines Corporation (IPC) is set to make waves with exciting developments in its electric and hybrid vehicle lineup. The event, organized by the Chamber of Automotive Manufacturers Association, Inc. (CAMPI), will take place from October 24 to 27 at the World Trade Center Manila.

During a recent press conference held by CAMPI, Isuzu Philippines Executive Vice President Shojiro Sakoda addressed the ongoing challenges and opportunities in the Philippine automotive market. He highlighted the industry's steady growth and resilience postpandemic while also acknowledging the hurdles posed by limited manufacturing support, high taxation, and regulatory constraints. Among these challenges, Sakoda pointed out the critical need for adequate infrastructure to support the rising demand for electric vehicles (EVs) in the country.

Despite these challenges, Sakoda expressed optimism about the future of EVs in the Philippines. "We are indeed very excited about the developments in our electric vehicle lineup, as seen in Japan and Thailand," he remarked.