The study, titled "Beyond the Headphones: The Portrait of a Podcast Listener," found that over 17 million internet-connected Filipinos, or 19.8 percent of the internet-connected population aged 16 to 64, listen to podcasts weekly. This marks an increase of 2.6 percent from 2023.
The report, a collaboration among the country's three largest podcast networks, the Pod Network, Anima Podcast, Puma Podcast, and socio-cultural research firm The Fourth Wall, highlights the growing popularity of podcasts in the Philippines, which boasts an internet-connected population of 86.98 million.
According to the report, which surveyed hundreds of respondents, the popularity of podcasts has been rising since 2020.
While the internet (81.9 percent) and social media (80.8 percent) remained the most preferred information platforms in 2023, podcasts (50.5 percent) have surpassed other media platforms such as online video streaming sites (40.4 percent), online news portals (22.1 percent) and TV (19.9 percent) as the most preferred information source.
Denne historien er fra October 06, 2024-utgaven av The Philippine Star.
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Denne historien er fra October 06, 2024-utgaven av The Philippine Star.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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YES, WE CAN BEAT CERVICAL CANCER!
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Mano po. Ninong, mano po. Ninang
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MMFF 2024: CRISANTO AQUINO SHARES INSPIRATION BEHIND FRANSETH'S BIG-SCREEN DEBUT
Director Crisanto Aquino was not surprised when a number of netizens compared the resemblance of his romantic film, \"My Future You,\" to similar romantic stories in the past, particularly the Japanese animated fantasy film, \"Your Name.\"
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