The 4Ps of Sustainability
The Philippine Star|January 04, 2025
In the dynamic world of digital finance, where shifts are constant, success demands more than staying afloat and keeping pace.
Lito Villanueva
The 4Ps of Sustainability

It requires foresight, commitment and a clear strategy.

Our strategy is built on the Four Ps: Passion, Purpose, Planet and Prosperity. These aren't just buzzwords. They form the core of our vision and guide our mission to create an inclusive financial ecosystem that empowers every Filipino.

2025 represents more than just another year on the horizon. It's a destination where financial access, technological innovation and sustainable practices converge to create shared prosperity.

Guided by the Four Ps, this vision provides direction and resilience, empowering us to develop lasting solutions.

Our choices matter more than ever. In a rapidly evolving landscape, we need core principles to ground us. We continue to make a change by steering our strategic choices to solve meaningful problems.

The 4Ps of Sustainability serve as core values and pillars that inform every decision, partnership and innovation we pursue. They reflect our commitment to a future where technology serves the people and planet alike.

First is Passion – the heartbeat of innovation. Passion is the force that fuels our every endeavor, especially when navigating challenges. It's not just a drive to excel but a commitment to serve. Our passion translates into tangible innovations that address pressing issues for Filipinos. At the heart of our fintech solutions lies the desire to make a difference, especially for those underserved by traditional banking.

Our products and services should be a lifeline for the unbanked and underbanked, offering essential financial services from savings to insurance to loans in a user-friendly, accessible platform. Our success stories should reflect our team's relentless commitment to listening to our customers, understanding their needs and tailoring solutions that can change lives. Passion means being attuned to what people need, even in hard-to-reach communities.

Denne historien er fra January 04, 2025-utgaven av The Philippine Star.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra January 04, 2025-utgaven av The Philippine Star.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA THE PHILIPPINE STARSe alt
The Philippine Star

Bulaga!

I was casually driving down Pasig Boulevard at the start of the New Year when to my surprise, there was a double roller guard rail at the junction going into C5.

time-read
4 mins  |
January 08, 2025
The Philippine Star

Single mother's heartwarming win on Chavit's game show grabs attention

The Christmas Day episode of senatorial aspirant Manong Chavit Singson's online game show \"58 Days ng Milyon-milyong Pa-premyo\" took a touching turn when a single mom from Marinduque captured the audience's hearts.

time-read
1 min  |
January 08, 2025
Pinoys can promote the country in local and international markets
The Philippine Star

Pinoys can promote the country in local and international markets

Aside from being postcard-perfect and Instagram-worthy, our local attractions were stunning settings of famous Filipino movies. These include Vigan, Ilocos Sur ('Kay Tagal Kang Hinintay'), Sagada ('That Thing Called Tadhana'), Albay ('Kailangan Kita'), Boracay ('When Love Begins'), Siargao ('Siargao'), Negros Occidental ('Oro Plata Mata'), Palawan ('Mr. and Mrs. Cruz'), Baler ('Baler'), Bacolod ('Everyday I Love You'), Intramuros ('Unofficially Yours'), and Las Casas Filipinas de Acuzar ('Quezon's Game').

time-read
2 mins  |
January 08, 2025
MAKI ON BEING A VOICE FOR THE GEN Z
The Philippine Star

MAKI ON BEING A VOICE FOR THE GEN Z

DILAW HITMAKER MAKI believes that his authenticity as a singer-songwriter is the reason why his songs strongly resonate with the Gen Z.

time-read
3 mins  |
January 08, 2025
KOKOY DE SANTOS DESCRIBES THE PAST YEAR AS FRUITFUL AND PRODUCTIVE
The Philippine Star

KOKOY DE SANTOS DESCRIBES THE PAST YEAR AS FRUITFUL AND PRODUCTIVE

For Kapuso actor Kokoy de Santos, 2024 was full of blessings. The year that was saw him as a mainstay of 'BBL Gang,' as a celebrity participant in 'Running Man Philippines,' and as a part of the acting ensemble in the Metro Manila Film Festival (MMFF) golden edition entry, 'And The Breadwinner Is...'. His work in 'Mga Batang Riles' did start last year. In the GMA Prime drama-action, Kokoy plays the gifted and strategic batang riles named Kulot.

time-read
3 mins  |
January 08, 2025
Inside the Golden Globes: What You Didn't See on Television
The Philippine Star

Inside the Golden Globes: What You Didn't See on Television

The Golden Globes are a social affair with occasional breaks for awards.

time-read
3 mins  |
January 08, 2025
MAX MARA'S MESSAGE TO WOMEN: EMBRACE YOUR INDIVIDUALITY
The Philippine Star

MAX MARA'S MESSAGE TO WOMEN: EMBRACE YOUR INDIVIDUALITY

Since its founding in 1951, Max Mara has remained true to its mission: creating garments that accompany women throughout their lives, inspiring them to embrace their true selves.

time-read
1 min  |
January 08, 2025
MIGZ ZUBIRI LAUNCHES BOOK ON THE BANGSAMORO ORGANIC LAW'S LEGACY
The Philippine Star

MIGZ ZUBIRI LAUNCHES BOOK ON THE BANGSAMORO ORGANIC LAW'S LEGACY

Sen. Juan Miguel \"Migz\" Zubiri unveiled his latest book, The Road to Peace: Crafting the Bangsamoro Organic Law, a vivid chronicle of the legislative journey behind one of the Philippines' most significant legal milestones: the Bangsamoro Organic Law (BOL).

time-read
1 min  |
January 08, 2025
The Philippine Star

BAGS GO FROM PRACTICAL TO GLITTERY IN 2025

Bags are no doubt investment pieces to last for a couple of years, which makes practicality a key consideration particularly this season when large totes, doctor carry-alls, buckets, waist-to-body convertibles and backpacks have many iterations.

time-read
1 min  |
January 08, 2025
The Philippine Star

GOCC subsidies rise in Nov

The government jacked up its budgetary support to state-run firms by 81.6 percent to P12.23 billion in November last year, with the bulk going to the irrigation sector, according to the Bureau of the Treasury.

time-read
1 min  |
January 08, 2025