Technology with right software will shape the event industry

To address rising customer expectations, players across industries use digital technologies to enable new business models, offerings, and innovative customer engagement.

- PARAS LOHANI

These technology-led changes transform businesses into more agile, adaptable, resilient- and customer-centric.

The event management sector, too, must harness digital technologies

Every event is envisioned to achieve objectives such as creating a buzz around a corporate brand, showcasing new solutions, generating leads, sales, personal branding for executives etc. Each event is unique and needs to be thoughtfully designed to deliver the expected outcomes. Digital technologies can tangibly enhance event design's effectiveness and efficiency in planning and execution; not surprisingly, they are shaping how event managers work.

Event planning: Venue mapping software allows event planners to provide clients with visuals of the event space. This helps make better decisions around the location of booths, meeting rooms, banquet areas etc., so that flow of people is streamlined and footfalls are optimised. Augmented and mixed reality technologies can give client decision-makers a virtual walkthrough of their booths and help fine-tune designs to deliver superior experiences.