To reach out to a more youthful audience, Malay-language newspaper Berita Harian has launched a young audience platform that presents the news on social media in a captivating and relatable way.
This includes using various storytelling formats, such as images, infographics and long-form videos, on Instagram, TikTok and YouTube to better engage Malay readers between the ages of 21 and 34 years.
At the official launch of OMGXBH on Aug 30, Berita Harian editor Nazry Mokhtar said the initiative is a response to the results of a readers' survey by the newspaper in 2023. The young Malay respondents wanted news delivered in attention-grabbing ways and more lifestyle content.
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