The move was touted as an important step by a massive company to reduce its environmental footprint.
"We wanted to lead by example," Pandora chief executive Alexander Lacik said in an interview. "If we can make positive contributions to society through our use of recycled gold and silver, it means anyone can do it." By working with metals that have already been mined, Pandora will not be digging deeper in search of new materials, allowing the company to substantially reduce its greenhouse gas emissions.
Mining requires more energy and resources than recycling and is a leading source of mercury pollution. In a 2020 news release announcing its shift to recycled metals, Pandora cited statistics from the World Gold Council and other entities showing that the process of recycling gold reduces emissions by about 99 per cent compared with mining it, while recycling silver reduces carbon emissions by about 66 per cent compared with mining it.
Other brands, like Prada and Monica Vinader, have also started using recycled metals. But some industry observers warn that those materials can seem more virtuous than they may really be.
Denne historien er fra January 31, 2024-utgaven av The Straits Times.
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Denne historien er fra January 31, 2024-utgaven av The Straits Times.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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