In a notice sent to current subscribers of the service on Sept 21, YouTube said the prices were increased in order to “continue delivering great service and features”.
“We don't make these decisions lightly, and this update will allow us to continue to improve Premium and support the creators and artists you watch on YouTube,” it said.
With the hike, a family plan subscription to YouTube Premium, which allows for up to five accounts to receive the service simultaneously, now costs $27.98 a month. This is a nearly 56 per cent increase, up from $17.98 when the YouTube Premium service was launched in Singapore in November 2019.
Individual subscriptions now cost $13.98 a month, up from $11.98 in November 2019.
Users who subscribe to YouTube Premium via Apple's iOS App Store, who have had to pay more than other subscribers to the service since its launch in Singapore in 2019, now have to pay $17.98 a month for individual subscriptions and $36.98 a month for family subscriptions.
This is up from the $15.98 and $22.98 that iOS users had to pay in November 2019 - an increase of nearly 13 per cent and 61 per cent respectively.
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THE TRAIN OF THOUGHT IN STICKY NOTES
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