Euphoria from impulse-buying is often fleeting

It feels like a release.

- LESLEY-ANNE SCORGIE

The dopamine hit of impulse-buying has been compared to feelings of euphoria, being high and having that post-orgasm halo sensation.

Bliss. But, for a moment, bliss is also a form of escapism.

It's why so many spend without regard for the more practical considerations, "Does this work with my budget?" or "Does this even make sense for my life?"

Bad day at work? You order in for dinner, even though your fridge is full, because it feels so good (until tomorrow).

Unfortunate world event? You start clicking through the buildyour-car function from your dream manufacturer. When you get to the quote, you book your appointment with the sales team the next day to finalize the vehicle purchase you don't really need to be making. It feels so good (until the monthly payments start).

Election coming up? YOLO. The future of our country is uncertain so it's best to book that last-minute vacation right now. It feels so good (until the credit card bill arrives).

This temporary pleasure always comes to an end and, when it does, the emotional and financial letdown can be rough. So we do it again and again to try and feel better. But you can break this cycle, and be in control.

Take a 24-hour pause before hitting 'buy now'

Self awareness. Intentionality. Wellness. Discipline. These skills only become available to you when you literally just stop.

I teach the 24-hour rule. Before you tap your credit card, withdraw money from the ATM, click the "order now" button for your digital cart, stop what you're doing (leave the store or your computer) and pause for 24 hours.