TikTok brings a full-court press against a potential U.S. ban
Toronto Star|August 03, 2024
Chinese-owned platform risks losing out on the world's most lucrative advertising market
EMILY BIRNBAUM AND SABRINA WILLMER
TikTok brings a full-court press against a potential U.S. ban

TikTok is suing to overturn a U.S. law forcing owner ByteDance to sell the app or be barred from the U.S.

The Chinese-owned social media platform TikTok is battling a potential U.S. ban with the signature tools of American democracy — lawyers, lobbyists and money.

TikTok has deployed Washington power brokers and $1,500-an-hour attorneys to fend off a new law barring the app unless its Beijing-based parent, ByteDance Ltd., divests. With a $4.8-million (U.S.) ad campaign, a full-court press on Capitol Hill and the U.S. Constitution, TikTok is in a multi-front fight for its survival.

“They’re out in full force,” said Joel Thayer, a Republican lawyer who helped push the legislation, arguing the company’s data collection and ties to the Chinese government make it a national security threat. “It’s end-of-life for them. It’s a very well-orchestrated play.”

TikTok’s fate rests in part with U.S. courts after it sued to overturn the law signed by President Joe Biden forcing ByteDance to sell the app by Jan. 19 or be barred from operating in the U.S. The government’s response is due Friday ahead of oral arguments in September, and the company is prepared to take its case to the Supreme Court.

Tik Tok supporters protest outside the U.S. Capitol in March. Tik Tok said in court filings that the U.S. law, signed by President Joe Biden, is at odds with the Constitution's commitment to free speech and individual liberty. It also said Congress has not substantiated claims that the social media platform is a national security threat.

With more than 170 million monthly U.S. users, TikTok has a lot at stake. A ban would exclude ByteDance from the world’s most lucrative advertising market and give an immediate boost to rivals like Meta Platforms Inc.’s Reels or YouTube’s Shorts.

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