PHOTOSTORIES

World Unseen - Canon’s incredible World Unseen campaign opens up the world of photography to the visually impaired

Last month Canon hosted its World Unseen exhibition at Somerset House in London. The exhibition showed the works of 15 Canon Ambassadors from top sports shooters, portrait photographers and even ultrasound specialists, using Canon’s latest PRISMAelevate XL software to choose which bits of a photograph to elevate, and then build up the print to give it a 3D texture through the technology of Canon’s Arizona flatbed printer.

One of the most impactful images to come out of the exhibition was from Bill Smith, an ultrasound practitioner who helps mums and dads get clearer pictures of their babies before they are born. Using Canon’s latest technology allowed him to create a raised print for Karen Trippass, a visually impaired mother-to-be with bilateral coloboma, allowing her to ‘see’ her unborn second child for the first time.

Environmentalist photographer and Canon Ambassador Brent Stirton said: “When it came to choosing an image for this exhibition the image of the rhino ticked a few boxes: it’s the very last male Northern White Rhino in the world and it made sense to share his experience as widely as possible, including those with visual impairments.