Q: Hi Pierre. Tell us about your new perfume range.
Thank you. First there’s the brand, Eternal Journey, which was inspired by my spiritual path. I believe that life creates life, and it is an eternal journey.
When we created this brand, we wanted to have different products and we started with fragrances. Because of my musical background and luxury background, I wanted to create something that covers the whole 24 hours of the day, and this is also linked with the circle of the eternal journey.
When this first collection of three fragrances was created, we wanted to evoke the feelings from the time we wake up in the morning, then into the afternoon, through the night, and till we wake up the next morning. The journey never stops.
I believe in the idea of trinity, so the first fragrance is Sunrise to Sunset, the second is Sunset to Midnight, and third is Midnight to Sunrise. With all 3 we are closing the circle through the 24 hours.
When we use a perfume, we want it to correspond to the time of day. Even scientifically, we know that when we wake up, when the night becomes day, our breathing shifts so that we move from left nostril dominant breathing to right nostril dominant breathing. The first perfume, Sunrise to Sunset, has been created to activate and facilitate this transition. So the olfactory family of this fragrance has two very important ingredients – orange blossom, neroli, and a woodier petit-grain. Together, they facilitate the shift, while still maintaining a meditative mood.
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Denne historien er fra November 2023-utgaven av Heartfulness eMagazine.
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