ON A RECENT trip to Giant Eagle, my local grocery store in Pittsburgh, I noticed something new in the fruit section: a single pineapple packaged in a pink and forest-green box. A picture on the front showed the pineapple cut open, revealing rose-colored flesh. Touted as the "jewel of the jungle," the fruit was the Pink glow pineapple, a creation of American food giant Fresh Del Monte.
It cost $9.99, a little more than double the price of a regular yellow pineapple.
I put the box in my cart, snapped a picture with my phone, and shared the find with my foodie friends. I mentioned that its color is the result of genetic modification-the box included a "made possible through bioengineering" label-but that didn't seem to faze anyone. When I brought my Pinkglow to a Super Bowl party, people oohed and aahed over the color and then gobbled it down. It was juicier and less tart than a regular pineapple, and there was another difference: It came with the characteristic crown chopped off. Soon enough, my friends were buying pink pineapples too. One used a Pink glow to brew homemade tepache, a fermented drink made from pineapple peels that was invented in pre-Columbian Mexico.
At a time when orange cauliflower and white strawberries are now common sights in American grocery stores, a non-yellow pineapple doesn't seem all that out of place. Still, I wondered: Why now with the flashy presentation? And why pink? And why had my friends and I snapped it right up?
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Denne historien er fra July - August 2024-utgaven av WIRED.
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Spin Cycle - To study tornadoes, it helps to wear a skirt (and rocket launchers).
To study tornadoes, it helps to wear a skirt (and rocket launchers). When the Dominator is about to intercept a tornado, Timmer uses a two-prong system to anchor the vehicle. Air compressors lower the car so its thick rubber skirt nearly touches the ground, and spikes wedge 6 inches into the earth to firmly prevent the vehicle from liftoff. Timmer and ONeal have seen roughly 65 tornadoes in the past six months. It was a historic amount, ONeal says. A lot of meteorological setups are busts, but every day we drove out this year, we felt like we would see a tornado.
Fantastic Plastic - a plastic bag might be the most overengineered object in history.
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Piece of Mind - This diagram maps 1 cubic millimeter of the brain-but its unprecedented clarity deepens the mysteries of cognition.
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I Am Laura Kipnis-Bot, and I Will Make Reading Sexy and Tragic Again
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DAMAGE CONTROL
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AN IMPERFECT STORM
CAN THE U.A.E. REALLY MAKE RAIN ON DEMAND OR IS IT SELLING VAPORWARE?
THE HOLE IN THE MAP OF THE WORLD
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COOLER HEADS
The deadliest environmental threat to city dwellers worldwide isn't earthquakes, tornadoes, flooding, or fire. It's heat.
TERMINAL VELOCITY
IT WAS 2 AM at Denver International Airport, and Jared Murphy was only a few hours into a planned 17-hour layover.
THE ETERNAL TRUTH OF MARKDOWN
If the robots take over, we should at least speak their language.