British Cycling announces Shell as official partner
CYCLING WEEKLY|October 13, 2022
Oil company logo to adorn GB Worlds kit
Adam Becket
British Cycling announces Shell as official partner

British Cycling has signed a long-term partnership with the multinational oil and gas giant Shell, that will bring in "wide-ranging support and investment".

The eight-year deal makes Shell UK an "Official Partner" of British Cycling, which has previously been sponsored by Sky and HSBC. Since the end of 2021, BC has been without a top-level sponsor but Shell will take a lower role than lead sponsor in the deal, which runs until 2030.

Denne historien er fra October 13, 2022-utgaven av CYCLING WEEKLY.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra October 13, 2022-utgaven av CYCLING WEEKLY.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA CYCLING WEEKLYSe alt
UK SCENE WILSON WINS AT CLAYTON SPRING CLASSIC HANDICAP
Cycling Weekly

UK SCENE WILSON WINS AT CLAYTON SPRING CLASSIC HANDICAP

Junior rider Atkins wins North Road CC 25

time-read
1 min  |
February 27, 2025
"I'm Geraint Thomas," he said politely."And I'm a bike rider"
Cycling Weekly

"I'm Geraint Thomas," he said politely."And I'm a bike rider"

The Doc salutes the Welshman's staying power and charm

time-read
3 mins  |
February 27, 2025
AN EXPERT'S TAKE ON...STRENGTH TRAINING
Cycling Weekly

AN EXPERT'S TAKE ON...STRENGTH TRAINING

The need-to-know essentials for cyclists lifting weights - Rob Kemp asks an expert

time-read
2 mins  |
February 27, 2025
NOURISH TO FLOURISH
Cycling Weekly

NOURISH TO FLOURISH

The nutrition you need to age-proof your performance

time-read
8 mins  |
February 27, 2025
THE WORLD'S FASTEST DESCENDER
Cycling Weekly

THE WORLD'S FASTEST DESCENDER

DOWNHILL MAESTRO SAFA BRIAN TELLS MARIA DAVID HOW HE MASTERED THE ART OF DESCENDING TO BECOME FASTER THAN EVERYONE EXCEPT, PERHAPS, TOM PIDCOCK

time-read
6 mins  |
February 27, 2025
VISION METRON SL 60
Cycling Weekly

VISION METRON SL 60

Super-stiff, responsive race wheels that hold their line when the wind whips up

time-read
2 mins  |
February 27, 2025
RIDDEN AND REVIEWED GIANT TCR ADVANCED O £3,699
Cycling Weekly

RIDDEN AND REVIEWED GIANT TCR ADVANCED O £3,699

Lively all-rounder that offers pro bike pedigree without the premium price tag

time-read
4 mins  |
February 27, 2025
Six days of Paris
Cycling Weekly

Six days of Paris

This is one of those images that makes you feel almost as though you're there in it, soaking up an atmosphere heavy with embrocation and cigarette smoke, those hanging lamps creating a ghostly glow across the arena.

time-read
2 mins  |
February 27, 2025
Alberto Dainese's BMC Teammachine R
Cycling Weekly

Alberto Dainese's BMC Teammachine R

We take a close look at the Italian sprinter's Tudor Pro Cycling team bike

time-read
1 min  |
February 27, 2025
Pogačar has fun in the desert
Cycling Weekly

Pogačar has fun in the desert

World champion wins UAE Tour overall, with some chaos on the way

time-read
3 mins  |
February 27, 2025