Ultimate ride

From road racing to touring and adventure bikes, the Cube range offers something for every type of rider

Based in the Fichtel Mountains of northeastern Bavaria in Germany, Cube has been developing innovative, globally successful bikes since 1993. Cube is a family business, and that approach extends to the Intermarché-CircusWanty WorldTour team and Tormans Cyclo Cross Team it supplies bikes to, which in turn have a major influence on the development of the brand’s bikes.

At the heart of this symbiotic relationship is Cube’s in-house innovation centre and test lab at its headquarters in Waldershof, Germany.

‘Our company stands for innovative technical solutions and creative implementation,’ says Harald Lucas, product manager at Cube.

‘The Cube Innovation Centre (CIC) epitomises this hugely important aspect of our company culture. The CIC is the creative heart and soul of our bikes, and the source of all our ground-breaking innovations, from the original idea all the way through to implementation.

‘Every product goes through rigorous testing in our in-house test lab. The requirements we set for the safety and function of our products are well above standard thresholds. Products that pass this hurdle are then put through their paces in the real world by our engineers and team riders. The result is an uncompromising combination of outstanding function, low weight, optimal stiffness and maximum safety.’

Pro level ready

Cube and Intermarché have been partners since 2015, and this long-standing relationship has helped Cube further develop its portfolio.