Branston, 45, made over 400 career appearances for a variety of clubs throughout the EFL before retiring in 2014.
He subsequently worked as chief scout at Notts County, director of football at Chesterfield and loans manager at Leicester before becoming a licensed agent in 2023.
Now the ex-centre-half has launched an AI bot named Mai that he says can help clubs speak to thousands more fans and even reach a global audience.
Rotherham and Premiership Rugby side Leicester Tigers have already signed up to the service named Sports AI Consultants, and Branston says talks are underway with several other sports clubs.
Denne historien er fra November 17, 2024-utgaven av The Football League Paper.
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Denne historien er fra November 17, 2024-utgaven av The Football League Paper.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Bolton: We must target fast start...
FLEETWOOD Town defender James Bolton says the Cod Army must roar out of the blocks in tomorrow’s Lancashire derby against Accrington Stanley.
WILDER SO CHUFFED AS RHIAN FINDS NET
SHEFFIELD United boss Chris Wilder applauded match-winner Rhian Brewster after his first goal in more than two years ruined Neil Harris’ final home game in charge of Millwall.
Sorry, Hatters, I'd bring Barry back
LOUIE Barry’s incredible form on loan at Stockport County means Aston Villa have a big decision to make in January.
FERGIE: WE WILL TAKE THE WIN
PETERBOROUGH boss Darren Ferguson admitted “we will take it” after his side got back to winning with a frantic victory over Crawley.
BOSS NIGEL PLEASED WITH A POINT IN THE CAPITAL...
NIGEL Clough hailed the point that was hard earned by his faltering Mansfield Town side, which meant they ended a five-game losing run.
BOSS SHAUN BUZZING WITH 'BIGGEST' WIN OF HIS REIGN
SHAUN Maloney described Wigan’s latest derby triumph over Bolton as his biggest win since becoming manager in January 2023.
GIBSON ATONES BUT PELACH IRKED
Alnwick's error gets punished
MOUSINHO PERPLEXED AT POMPEY TROUNCING
JOHN Mousinho said Portsmouth “got everything wrong” as their four-game unbeaten run ended with a humbling defeat at the hands of Derby.
Manning fumes at wasteful Robins
LIAM Manning admitted to huge frustration after his impressive Bristol City team had dropped two points to a sucker punch.
WIDEMAN EPHRON DELIGHTS LAMPARD
COVENTRY City boss Frank Lampard heaped praise on Ephron Mason-Clark as his side came from behind to beat Hull City.
