Amazon to Hold Holiday Shopping Event in October
AppleMagazine|AppleMagazine #570
Amazon said that next month it will hold a second Prime Day-like shopping event, making it the latest major retailer to offer holiday deals earlier this year to entice cautious consumers struggling with tighter budgets.
Amazon to Hold Holiday Shopping Event in October

During the Oct. 11-12 event, Amazon Prime members will get early access to discounted items. The "Prime Early Access Sale" follows Amazon's annual Prime Day in July.

The Seattle-based e-commerce giant has long used these kinds of sales events to lure people into its Prime membership, which offers faster shipping and better deals for $139 a year. But October's event will be the first time it has held a major sales drive twice in a year.

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