While significant in the United States, it’s even more pronounced in various parts of the world, including third-world countries, and now Apple is fighting back with new measures to prevent counterfeit fraud.
COUNTERFEITS ON THE RISE
For over 30 years, Apple has set a benchmark in design, concept, quality, and user experience. These attributes make Apple products highly desirable and a prime target for counterfeiters. The brand’s status symbol appeal further drives the demand for cheaper, fake versions, especially among low-income classes who aspire to own Apple products but cannot afford genuine articles. The range of fake Apple products is vast, including AirPods, chargers, cables, iPhones, Macs, and iPads. And they’re costing Apple money. In 2021 alone, fake AirPods and AirPods Pro products cost Apple an eye-watering $3.2 billion while schemes involving swapping counterfeit products for genuine alternatives has cost Apple millions more, too.
These counterfeits often appear shockingly similar to the genuine products but come with considerable risks. Fake chargers and devices can lead to safety hazards due to inferior quality and lack of safety features. Moreover, these counterfeits often need more advanced functionalities and durability of Apple products, leading to a subpar user experience. Add that they’re not buying into the Apple ecosystem, which offers the likes of Apple Pay, Siri, and iMessage, and it’s clear why Apple wants to fix things.
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