Darren Cox saw an untapped market of potential car-buyers in Gran Turismo enthusiasts - the popular PlayStation racing simulator that first came on the market in 1997. And in the third year of the "GT Academy," an actual star emerged in a 19-year-old British kid named Jann Mardenborough, who would go on to become a professional driver, just like he dreamed.
It's a fine and lucrative idea for a movie - an inspirational underdog story in which brands like Nissan and PlayStation, a Sony company which also owns the studio behind the movie, can take partial credit for and help underwrite. And it couldn't come at a better time, when F1 is exploding in popularity in the United States thanks in part to the Netflix series "Drive to Survive." But "Gran Turismo" has taken this opportunity and made the cliché version in this year of movies like "Barbie" and "Air," which showed audiences that "brand" movies don't have to be basic. They can be fresh, vibrant, funny and entertaining - even when literally focused on the corporate schlubs just trying to earn their keep.
Denne historien er fra August 25, 2023-utgaven av AppleMagazine.
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Denne historien er fra August 25, 2023-utgaven av AppleMagazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Next Gen - iOS 18: PERSONALIZATION & INTELLIGENCE ACROSS MULTIPLE FEATURES & APPS
At this year’s WWDC, Apple introduced iOS 18, a significant update set to redefine the user experience on iPhone.
Mac mini - SMALL IN SIZE, POWERFUL, AND ENGINEERED FOR APPLE INTELLIGENCE
The new Mac mini with the M4 and M4 Pro chips offers unparalleled computing power in a sleek, tiny frame of just five by five inches.
AirPods 4 - THE FAST EVOLUTION OF THE POPULAR WIRELESS EARPHONES
AirPods have transformed how we experience audio. With the introduction of the fourth generation, Apple is pushing the boundaries of innovation further, delivering immersive sound and connectivity.
AI Access - APPLE'S CHALLENGES & SOLUTIONS TO PRESERVE USERS' PRIVACY
OpenAI has emerged as a leader in the AI industry, prompting Apple to integrate its tools into its operating systems. The integration aims to enhance productivity while upholding Apple’s core commitment to user privacy.
iPhone 16 - THE STANDARD MODEL HAS NEVER BEEN THIS CLOSE TO PRO PERFORMANCE
The iPhone 16 and iPhone 16 Plus usher in a new era of tech powered by cutting-edge Apple Intelligence.
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At this year’s September Event, Glowtime, Apple unveiled new Apple Watches, AirPods, and iPhones.
AI Awake - WWDC 2024: APPLE INTELLIGENCE REVEALED, COVERING THE ENTIRE ECOSYSTEM
It may have taken longer than many people had wanted, but Apple has finally launched Apple Intelligence, a groundbreaking personal intelligence system designed to revolutionize how users interact with their iPhone, iPad, and Mac.
2024 THE DAWN OF THE APPLE INTELLIGENCE PRODUCTIVITY
2024 has been a groundbreaking year for Apple, with the tech giant continuing to deliver premium products catering to diverse users.
JAPAN'S NISSAN RESHUFFLES MANAGEMENT TO FIX ITS MONEY-LOSING BUSINESS
Embattled Japanese automaker Nissan has tapped Jeremie Papin, who was overseeing its U.S. operations, as its chief financial officer in a major management reshuffle billed as key to a turnaround.
AUSTRALIA PLANS TO TAX DIGITAL PLATFORMS THAT DON'T PAY FOR NEWS
The Australian government said it will tax large digital platforms and search engines unless they agree to share revenue with Australian news media organizations.
