“When you open your mailbox, it’s still something you actually want instead of just bills,” said Konkle, a resident of Savannah, Georgia, who has been subscribing to Netflix’s DVD-by-mail service since 2005.
It’s a small pleasure that Konkle and other still dedicated DVD subscribers enjoy but it’s not clear for how much longer. Netflix declined to comment for this story but during a 2018 media event, co-founder and co-CEO of Netflix Reed Hastings suggested the DVD-by-mail service might close around 2023.
When — not if — it happens, Netflix will shut down a service that has shipped more than 5 billion discs across the U.S. since its inception nearly a quarter century ago. And it will echo the downfall of the thousands of Blockbuster video rental stores that closed because they couldn’t counter the threat posed by Netflix’s DVD-by-mail alternative.
The eventual demise of its DVD-by-mail service has been inevitable since Hastings decided to spin it off from a then-nascent video streaming service in 2011. Back then, Hastings floated the idea of renaming the service as Qwikster — a bungled idea that was so widely ridiculed that it was satirized on “Saturday Night Live.” It finally settled on its current, more prosaic handle, DVD.com. The operation is now based in non-descript office in Fremont, California, located about 20 miles from Netflix’s sleek campus in Los Gatos, California.
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